It has often been said that part of the appeal of reading fiction is the opportunity to become someone else. One day you can be a soldier in Napoleon’s army, and the next you are Jane Eyre. Or Bridget Jones. Or a hobbit. The ability to escape into another world is one of the many joys of reading, and I believe reading to be an endangered activity in this world of sound bites, video games, and 400 channels on cable TV.
I think this Lithuanian ad campaign is a wonderful expression of “becoming someone else.” In order to avoid copyright troubles, I’m just showing one picture, but there are many more at their website. Pass it on!