Cover Wars: The U.S. vs. the UK
I’m always a little fascinated at how different countries chose entirely different cover art for the same book. On rare occasions there can be copyright restrictions that prohibit selling a cover overseas so a new one must be made…. But usually it is simply a matter of the marketing departments thinking they know their national audience best, and want a custom-made cover.
Compare these two images for Elizabeth Gilbert’s latest book. Both covers are lovely, but the U.S. version (on the left) has a delicate, antique feel, while I’m not sure what the vivid, almost stress-inducing color scheme of the U.K. version is trying to convey.
For more fun looking at rival book covers, click here